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The future needs the past: 10 years in Romania, 195 years worldwide

Anniversary campaign carried out for one of our global customers in the pharmaceutical industry.

Campaign objectives: 17
  • Reinforcing the company image as a solid and professional one, a long-term partner
  • A “Thank You” addressed to customers for the results obtained together
  • Promoting the Romanian subsidiary as a young but successful one within the group
Suggested mechanism: 16
  • Organizing a brand event, with the theme: “The future needs the past: 10 years in Romania, 195 years worldwide”
  • The concept was found on the invitations, spider banner, easels, logo and scale models showing key moments of the company history, all created under the theme of the event
  • All the guests received at the end a hand-painted mini-easel, their real-time printed picture and the chocolate logo of the company
Results and impact: 18
  • An original event, having a positive impact on the guests, reinforcing the company image as a global player with a local presence, offering integrated, latest-generation solutions, guaranteeing the effectiveness of treatment and cost efficiency for the benefit of patients