The future needs the past: 10 years in Romania, 195 years worldwide
Anniversary campaign carried out for one of our global customers in the pharmaceutical industry.
| Campaign objectives: |
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- Reinforcing the company image as a solid and professional one, a long-term partner
- A “Thank You” addressed to customers for the results obtained together
- Promoting the Romanian subsidiary as a young but successful one within the group
| Suggested mechanism: |
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- Organizing a brand event, with the theme: “The future needs the past: 10 years in Romania, 195 years worldwide”
- The concept was found on the invitations, spider banner, easels, logo and scale models showing key moments of the company history, all created under the theme of the event
- All the guests received at the end a hand-painted mini-easel, their real-time printed picture and the chocolate logo of the company
| Results and impact: |
 |
- An original event, having a positive impact on the guests, reinforcing the company image as a global player with a local presence, offering integrated, latest-generation solutions, guaranteeing the effectiveness of treatment and cost efficiency for the benefit of patients
