Past, present and future: 177 years’ experience
Integrated communication campaign concept for Wolters Kluwer Romania, one of our global customers, the biggest providers of specialised information, products and services dedicated for professionals.
- Increasing the brand awareness of Wolters Kluwer in Romania and the generation of leads for the 2 solutions that make the object of the campaign
- The campaign concept emphasizes the importance of the past, but it focuses on the innovation, technology and modern solutions area, able to help any professional to be better, more efficient and better prepared for his/her customer. How? By having access to the most precious thing, the access to information
- The basic concept is based on the integration of several communication channels. Participating in conferences, organizing a C-level event for strategic customers, lead nurturing campaign, on-line PR campaign and organizing the first WK conference
- Optimized budget versus results and impact, complete with the creativity of using resources
- The concept is scalable and it can be used as an integrated long-term communication campaign for marketing actions