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Dermaplast Hydro, more than just a plaster

National promotional campaign carried out for one of our global customers in the pharmaceutical industry.

Campaign objectives: 17
  • Increasing brand awareness and differentiation from the competition
  • Increasing sales
Suggested mechanism: 16
  • To visually attract the attention of women customers and pharmacists by the presence of a real red, high-heeled, ladies’ shoe, in the stand
  • Direct communication with the customer through key messages posted on the stand and the possibility to see and touch the actual product
  • Direct sampling to the pharmacists, personalized and integrated with the company image
Results and impact: 18
  • The campaign was very well received, both by women customers and by most of the women pharmacists
  • Impact and brand awareness with the target customers