National promotional campaign carried out for one of our global customers in the pharmaceutical industry.
| Campaign objectives: |  |
- Increasing brand awareness and differentiation from the competition
- Increasing sales
| Suggested mechanism: |  |
- To visually attract the attention of women customers and pharmacists by the presence of a real red, high-heeled, ladies’ shoe, in the stand
- Direct communication with the customer through key messages posted on the stand and the possibility to see and touch the actual product
- Direct sampling to the pharmacists, personalized and integrated with the company image
| Results and impact: |  |
- The campaign was very well received, both by women customers and by most of the women pharmacists
- Impact and brand awareness with the target customers
