our projects_

Innovative regional event, created for one of our global customers in the media industry.

Campaign objectives:

• Enforcing the relationship with customers and local and regional strategic agencies
• Brand positioning as an innovative one, premium and leader in creating documentaries

Suggested mechanism:

• Creating the concept for the three days when an off-road competition and a survival competition were created, where the ultimate goal for the 14 five-member teams was that of filming, recording and editing their own survival promo
• Designing and producing all the brand materials underlying the event: invitations, branding in locations, book-event, stickers, roll-ups, competition forms, competition regulations, road-book, mountain map
• Pre and post-event communication by means of social media and creating an event-dedicated community

Results and impact:

• A better relation and positioning with strategic customers, resulting in creating more business opportunities
• The feedback from the participants, related to the concept and its execution, received a score of 9.5 out of 10